The idea of globalization has been evolving for centuries and still has not stopped. Visionary enterprises have recognized that competitive advantages can be gained with an effective globalization strategy. Many companies have established recognizable competitive advantages in their industry, but to be part of the global arena they spent many years in learning and implementing their global business models. These global activities can include developing strategic alliances with overseas development and marketing partners, off shoring and outsourcing of their product and service development process, moving operations to other countries, and acquiring companies.
As a result of globalization the competition for global acting companies has changed markedly. The increasing complexity of products and processes, increased environmental and market dynamics, shorter product life cycles, and increasing customer expectations are just some of the current trends. These developments affect the entire organization with all its strategic and operational activities. Thus, the quality manage-ment (QM) of global acting companies faces new challenges were established methods and approaches often reach their limits.
Table of Contents
List of Abbreviations
List of Figures
List of Tables
1 Introduction
1.1 Entrepreneurial challenges as a result of globalization
1.2 Problem definition and objectives
1.3 Methodical procedure and structure
2 Theoretical Basis
2.1 Globalization as a driver of global quality management
2.1.1 Definition of the term globalization
2.1.2 Definition of a global organization
2.1.3 Goals, motives, and risks of globalization
2.2 Quality management and operational excellence
2.2.1 Definition of the term quality
2.2.2 Total quality management and excellence models
2.2.3 From total quality management to global quality management
2.3 Quality management as basis of business success
2.3.1 Customer satisfaction through fulfillment of requirements
2.3.2 Strategic quality deployment
2.3.3 Financial effects of quality
2.4 Globalization requirements on quality management
3 Benchmarking in Context of Global Quality Management
3.1 Study of Fraunhofer Institute
3.1.1 Study design and results overview
3.1.2 Challenges of global organizations
3.1.3 Success factors
3.2 Benchmarking project of University St. Gallen
3.2.1 Benchmarking design and results overview
3.2.2 Success factors
3.2.3 Excerpt of the annual global quality benchmarking 2015
3.3 Comparison of the study and the benchmarking
3.3.1 Design
3.3.2 Success factors
4 Conclusion and Outlook
Appendix
Bibliography
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