Concerning the doability navigation in the main menus is easy at the Nissan website. It enables
the user to get back to the initial page immediately by a direct link and there are several different
links to service partners working together with Nissan, such as local traders. But coming to quite
distant pages from the homepage the navigation menu decreases and these pages often lack the
direct link to the very beginning. Another negative aspect is that there are almost the same
navigation issues on the initial page as on the page for business customers. Furthermore there is
no searching device. All in all, one does not have the impression to get a clear overview of how the
navigation is built up.
Endless frontier is not provided on this website as the possibilities of discovering things other
than Nissan cars are quite limited. One does have the possibility of building one’s favourite car by
choosing its colour and technical data and getting direct price information, but concerning other
topics like company and financial data or press information one does not feel well informed.
However, the human touch is very well achieved as there are many personalized items like “Ihr
Team”, “Ihre Vorteile”, “Ihre Sicherheit”, personal brochures and tailor-made offers and the
possibility to choose one’s local Nissan partner. Negative about this point is that there actually is a
category for business customers but none for private ones. Additionally there is no such a mean
like “my Nissan” where one could have a kind of personal account.
Inhaltsverzeichnis (Table of Contents)
- Website Evaluation of nissan.de and honda.de
- Nissan.de
- Honda.de
- Theory of flow: experiential vs. goal-oriented flow
- Comparison of the two websites' design
- Possible differentiation strategies
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
The objective of this text is to evaluate the websites of Nissan and Honda, specifically nissan.de and honda.de, using seven criteria. These criteria, which are further explained in the text, are used to analyze the navigation, information content, personalization, user control, aesthetics, security, and accessibility of the websites.
- Website evaluation based on defined criteria
- Comparison of nissan.de and honda.de
- Analysis of user experience and flow
- Website design analysis
- Differentiation strategies for online car retailers
Zusammenfassung der Kapitel (Chapter Summaries)
- The text begins with a brief introduction of the seven criteria used to evaluate the websites of nissan.de and honda.de. These criteria include: doability, endless frontier, human touch, interactivity, aesthetics, security/privacy, and access possibilities.
- The website nissan.de is analyzed according to the seven criteria. Strengths of the website include the ease of navigation, personalized content, and good access possibilities. Weaknesses include the lack of search functionality, limited information beyond Nissan cars, and a potentially confusing visual design.
- The website honda.de is analyzed according to the seven criteria. Strengths of the website include a clear navigation structure, extensive content beyond just cars, a community feature, and a visually appealing design. Weaknesses include the lack of a privacy statement and limited interactivity.
- The theory of flow, as defined by Hoffman and Novak, is introduced, and its application to the online experience of users is discussed. The text explains the concepts of experiential and goal-oriented flow, and analyzes how nissan.de and honda.de cater to each type of user.
- The text analyzes the design of the two websites, highlighting similarities and differences. The text argues that while both websites are well-designed, Honda's website is slightly better than Nissan's, offering a more serious and aesthetic design that aligns with user expectations.
Schlüsselwörter (Keywords)
The main keywords and focus topics of the text include website evaluation, user experience, navigation, information content, design, accessibility, security, privacy, flow, experiential and goal-oriented users, differentiation strategies, online car retailers.
Frequently Asked Questions
What criteria are used to evaluate the Nissan and Honda websites?
The evaluation is based on seven criteria: doability (navigation), endless frontier (information depth), human touch (personalization), interactivity, aesthetics, security/privacy, and access possibilities.
What are the strengths and weaknesses of nissan.de?
Strengths include easy main menu navigation and personalized language. Weaknesses include the lack of a search function, limited information beyond car models, and inconsistent navigation on deeper pages.
How does honda.de perform in the evaluation?
Honda's website is praised for its clear navigation, extensive content including company and community information, and a visually appealing, professional design.
What is the "theory of flow" in website design?
Flow theory refers to the state of immersion a user feels. It distinguishes between experiential flow (browsing for pleasure) and goal-oriented flow (searching for specific information).
Which website has a better "human touch"?
Nissan achieves a good human touch through personalized items like "Your Team" and "Your Safety," although it lacks private customer accounts like a "My Nissan" feature.
How can online car retailers differentiate their websites?
Strategies include offering more interactive tools (like car configurators), providing transparent financial and company data, and ensuring high security and privacy standards.
- Citation du texte
- Katja Kanngiesser (Auteur), 2004, Website evaluation of www.nissan.de and www.honda.de, Munich, GRIN Verlag, https://www.grin.com/document/24890
