Business Analysis Project Solar Industry

Case Study Conergy

Dossier / Travail de Séminaire , 2010 , 27 Pages , Note: 1,0

Gestion d'entreprise - Enquête d'entreprise, Recherche opérationnelle

The purpose of this Business Analysis Project is to evaluate the current situation of the so-lar branch, especially the German company Conergy Group. The aim is to show the cur-rent changes within the branch and the influence on the business strategy of solar com-panies. Furthermore the analysis will consider the following issues:
• A situational audit of the branch and the Conergy Group. This will contain an analysis of the macro- and micro-environments supported by a PESTLE and Porter 8 Forces Analysis
• Strategic Alignment: Identification of the key success factors (KSF) of the branch, evaluate the performance of Conergy and compare this with 2 other big players in the solar branch. From this information, I will identify potential changes inside of Conergy and develop a strategy map.
Another aim is the critical appraisal of the key figures and the current strategy of Conergy, supported by using approved analysing methods in a literature review in order to show potential improvements as well as recommend strategy adaptations. As a basis for the analysis of the key figures I will use the 2009 third quarter report and the 2008 annual re-port. The advantage of using this quarterly report and comparing it to the 2008 annual report is that the effects of the economical crisis in 2009 are visible.

• Université: Anglia Ruskin University (Business School)
• Note: 1,0
• Auteur: Tobias Bandt (Auteur)
• Année de publication: 2010
• Pages: 27
• N° de catalogue: V167218
• ISBN (ebook): 9783640836345
• ISBN (Livre): 9783640836369
• Langue: anglais
• mots-clé: Strategy Map, KPI, Porter 5 Forces, PESTLE Analysis, Solar Industry, BAP, 8 Forces, Porter, Business Analysis, Solon, Conergy, First Solar, Solar, Photovoltaik, EEG