Business Analysis Project Solar Industry

Case Study Conergy

Trabajo , 2010 , 27 Páginas , Calificación: 1,0

Economía de las empresas - Negocios, Investigación de operaciones

The purpose of this Business Analysis Project is to evaluate the current situation of the so-lar branch, especially the German company Conergy Group. The aim is to show the cur-rent changes within the branch and the influence on the business strategy of solar com-panies. Furthermore the analysis will consider the following issues:
• A situational audit of the branch and the Conergy Group. This will contain an analysis of the macro- and micro-environments supported by a PESTLE and Porter 8 Forces Analysis
• Strategic Alignment: Identification of the key success factors (KSF) of the branch, evaluate the performance of Conergy and compare this with 2 other big players in the solar branch. From this information, I will identify potential changes inside of Conergy and develop a strategy map.
Another aim is the critical appraisal of the key figures and the current strategy of Conergy, supported by using approved analysing methods in a literature review in order to show potential improvements as well as recommend strategy adaptations. As a basis for the analysis of the key figures I will use the 2009 third quarter report and the 2008 annual re-port. The advantage of using this quarterly report and comparing it to the 2008 annual report is that the effects of the economical crisis in 2009 are visible.

• Universidad: Anglia Ruskin University (Business School)
• Calificación: 1,0
• Autor: Tobias Bandt (Autor)
• Año de publicación: 2010
• Páginas: 27
• No. de catálogo: V167218
• ISBN (Ebook): 9783640836345
• ISBN (Libro): 9783640836369
• Idioma: Inglés
• Etiqueta: Strategy Map, KPI, Porter 5 Forces, PESTLE Analysis, Solar Industry, BAP, 8 Forces, Porter, Business Analysis, Solon, Conergy, First Solar, Solar, Photovoltaik, EEG