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José Enrique Leyva
eBooks
1
Institution / College
Jönköping University
Profession
EMPLOYEE
Created on
10/5/2011
Info
Profession
EMPLOYEE
Created on
10/5/2011
Website
http://www.enriqueleyva.me
Texts (1)
Brand personification through music as brand knowledge
Learning from the perspective of consumers of hip-hop music in Sweden on the associations of music in sneaker brands
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2011 93 Pages , Grade: A (Pass with distinction)
Catalog Number:
179780
Price:
US$ 40.99