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Institution / College
UI&U
Union Institute & University
440 East McMillan
OH 45206 Cincinnati
United States of America
http://www.myunion.edu/
1 Publications
Online Consumer Information Search Behavior and the Source Site Target Codification Model
Understanding the Role of Select Individual Demographics, Internet Attributes, and Internal and External Sources of Involvement
Autor:in:
Steven Sowma (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Doctoral Thesis / Dissertation , 2009 365 Pages
Catalog Number:
180613
Price:
US$ 41.99