Retargeting as a form of digital marketing. Function, advantages, and disadvantages

Exposé Écrit pour un Séminaire / Cours , 2021 , 15 Pages , Note: 2,3

Médias / Communication - Relations publiques, Publicité, Marketing, Médias sociaux

This paper is dealing with what cookies can do and what this form of digital marketing is. Today, digital marketing is more common than offline marketing. This makes sense, because most people are online all day long. Whether it is with their smartphone or with other devices.

Digital marketing offers numerous opportunities to advertise and represent companies. One of these opportunities is what we do every day by surfing the Internet. Recently, when we visit a website, the first thing we see is a pop-up or a message on the edge of the screen telling us to accept cookies. Everyone finds it annoying and simply accepts them without knowing exactly what they are accepting at that moment.

Contents

List of illustrations

1. Introduction

2. Conceptual- systematic demarcation
2.1 Digital marketing
2.2 Web analytics

3. Retargeting - a form of digital marketing
3.1 Function of Retargeting
3.2 Advantages and Disadvantages of Retargeting

4. Data privacy and cookies

5. Conclusion

References

• Université: Heilbronn University
• Cours: Business English
• Note: 2,3
• Auteur: Selina Kojic (Auteur)
• Année de publication: 2021
• Pages: 15
• N° de catalogue: V991061
• ISBN (ebook): 9783346369963
• ISBN (Livre): 9783346369970
• Langue: anglais
• mots-clé: digital marketing, Retargeting, cookies, data privacy, englisch, Targeting, online marketing