This thesis deals with the necessary of using management tools within a business game. In the first descriptive part, it critically examines the common management tools mentioned in the literature. It is limited to the treatment of three tools: The Ansoff Matrix according to Harry Igor Ansoff, Porters Five Forces (industry structure analysis) and the Business Model Canvas according to Alexander Osterwalder and Yves Pigneur. In the following analysis, the work applies these tools practically to the fantasy company, „Xeltronics 1“.
What does strategic management deal with? In the Anglo-American literature, management is used in two variants of meaning. On the one hand, management in the functional sense aims to describe the processes and functions, such as planning, organization, leadership and control, that are necessary in organizations based on the division of labor. Management in the institutional sense describes the people, who perform management tasks, their activities and their roles. There are the two main components of the strategy term are the time element and the reference object. According to their ethymological origin, the terms strategy and strategic are strongly associated with the term "longer-term".
It is difficult to determine precisely when strategic management was established as an independent field of research. The year 1977 is mentioned as the "year of birth", for example, when a conference was held at the University of Pittsburgh in the USA, whose contributions were presented in 1979 by Schendel and Hofer under the title "Strategie Management. A New View of Business Policy and Planning". Behind the term "strategic management" is a management philosophy that expresses rethinking. Basically, the group is experiencing a similar phenomenon here as in the 1960s, when the term marketing also signalled the need to rethink after the original sellers' markets had turned into buyers' markets. Although there are many different ideas associated with the concept of strategic management, a common goal can be identified: Strategic management is able to control and guide the long-term evolution of the company. The role of the manager is important, but according to a study, almost 85% of the German population think that their salaries are high to high.
TABLE OF CONTENTS
Table of contents
List of annexes
List of figures
List of tables
List of abbreviations
1. Introduction
2. Management Tools
2.1 Ansoff-Matrix
2.2. Porter’s five forces and three generic strategies
2.3. BCG-Matrix
3. Application of management tools to the fantasy company Xeltronics
3.1. Description of the business game (TOPSIM)
3.2. Description of the company Xeltronics
3.3. Integration of the Ansoff-Matrix into the business game
3.4. Integration of the Porter‘s five forces and three generic strategies into the business game
3.5. Integration of the BCG-Matrix into the business game
4. Summary
Annex
Bibliography
- Citar trabajo
- Benjamin Wagner (Autor), 2020, Suitability and application of selected tools of Strategic Management to Simulation Games (Global Management), Múnich, GRIN Verlag, https://www.grin.com/document/962847
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