The superyacht industry is one of the unique subsectors of the leisure marine industry. Unlike other subsectors, the superyacht industry depends largely on the presence of billionaires within the economy, as the price of a superyacht starts around $15 million and regularly goes beyond $200 million. In this regard, the performance of the superyacht industry depends on the ability of the economy to produce high networth individuals (HNWIs). This paper, therefore, explored the effects of HNWIs on the Superyacht industry. The paper used both content analysis and descriptive statistics to evaluate this phenomenon. From the analysis, the paper noted that the net worth of individuals, tastes, and preferences of the consumers played an integral role in determining the consumption of superyachts. Therefore, the increase in HNWIs was vital for the growth of the industry. In conclusion, the research suggested more studies on the relationship between wealth and performance of the superyacht industry should be undertaken to better understand it.
Table of Contents
Abstract
CHAPTER ONE: INTRODUCTION
Background to the Study
Aims and Objectives
Significance of the Study
Outline of the Dissertation
CHAPTER TWO: LITERATURE REVIEW
Global Economic Trends Affecting the Luxury goods industry
Consumption of Superyachts
Competitiveness of the Superyacht Industry
The Conclusion to the Chapter
CHAPTER THREE: RESEARCH METHODOLOGY
Research Strategy
Research Method
Research Approach
Data Collection
Data Analysis
Challenges and Data Limitations
CHAPTER FOUR: FINDINGS AND DISCUSSIONS
Content analysis of reports on the link between Economic Growth in International Markets and Ownership of Superyachts
Effect of Increase in HNWIs on Sale of Superyachts
Future of the Superyacht Industry
CHAPTER FIVE: CONCLUSION AND RECOMMENDATIONS
Conclusions
Recommendations
Bibliography
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