This assignment investigates the process of crisis detection, reorganisation and restructuring using the example of Air Berlin. In August 2017, Air Berlin went insolvent as the company has not been able to turnaround the crisis, they have been stuck in.
First of all, the analysis focuses on the time before and at the beginning of Air Berlin’s crisis. Afterwards, internal and external factors that influenced Air Berlin’s business pre-crisis will be examined to analyze their state in the market. When the crisis occurred, investigation focuses on the different stages of crises through which Air Berlin went by analyzing all relevant financial figures. It is of interest how they reacted to the crisis financially, operationally and strategically. The goal of this research is to elaborate Air Berlin’s crisis and examine key facts that led to the total dissolution in 2017.
Table of contents
1 Introduction
2 SWOT analysis
3 Indicators of crisis
4 Reaction and turnaround process
5 Insolvency proceeding
6 Conclusion
Appendix
Appendix 1: Brand awareness of German carriers [December 2016]
Appendix 2: Development of Interests, Taxes, Depreciations, Amortisations and Rent as well as Costs of Goods Sold in % of Sales of Air Berlin 2006-2016
Appendix 3: Stock price development Air Berlin plc 2007-2016 [in euros]
Appendix 4: Development of number of aircrafts and offered destination of Air Berlin 2006-2016
Appendix 5: Development of number of passengers Air Berlin vs. Lufthansa 20062016 [in million passengers]
Bibliography
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Laden Sie Ihre eigenen Arbeiten hoch! Geld verdienen und iPhone X gewinnen. -
Laden Sie Ihre eigenen Arbeiten hoch! Geld verdienen und iPhone X gewinnen. -
Laden Sie Ihre eigenen Arbeiten hoch! Geld verdienen und iPhone X gewinnen. -
Laden Sie Ihre eigenen Arbeiten hoch! Geld verdienen und iPhone X gewinnen. -
Laden Sie Ihre eigenen Arbeiten hoch! Geld verdienen und iPhone X gewinnen. -
Laden Sie Ihre eigenen Arbeiten hoch! Geld verdienen und iPhone X gewinnen.