This Thesis will examine the development of ticket prices in German professional soccer. The data gathered from the first and second divisions will be compared to current prices in other European leagues as well as other sports to determine if clubs should charge more money for tickets.
Furthermore, this thesis will discuss the viability of dynamic pricing strategies in German professional soccer. Therefore, dynamic pricing in the hotel and tourism sector will be adapted to the current situation at German professional soccer. Advantages and disadvantages of dynamic pricing will be analyzed to optimize pricing strategies for German soccer clubs. These recommendations will be separately projected on the First and the Second Bundesliga.
Table of Contents
List of figures
List of tables
1 Introduction and Motivation
2 Ticket Prices in the Professional Team Sport Indust
2.1 Ticket Prices in German Soccer
2.2 Ticket Prices in other European Soccer Leagues
2.3 Ticket Prices in the US Major Leagues
3 Ticket Sales in German Professional Soc
3.1 Pricing Strategies in German First and Second Bundesliga
3.2 Dynamic Pricing as the Future of Ticket Pricing in Sports
3.3 Dynamic Pricing in German Soccer
4 Discuss
5 Further Research and Recommendations for Practitioners
References
Appendix
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