The opening of a capsule hotel in New York City

A Businessplan

Project Report , 2019 , 29 Pages , Grade: 1,3

Urban and Regional Planning

This paper examines a business plan for a hotel in New York. It shows how a Capsule Hotel can be established in the City. With opening the first capsule hotel in Manhattan, resting and recharging one’s batteries will become more convenient than it ever has.
On grounds of our vision “A New York City trip for an affordable budget” we want to cheapen and regenerate the way of staying in NYC. Our capsule hotel offers the most enjoyable sleepover in terms of price, comfort, amenities and flair.

Global trends such as minimalism, globalization, urbanization and shared econ-omy offer the best preconditions a capsule hotel could possibly have. By opening our capsule hotel in the middle of the touristic center of New York City, we sat-isfy everything a NYC traveler on a budget would need.

Table of content

Table of content

List of illustrati

List of abbreviation

1 Executive Summar

2 Business Id
2.1 Vision
2.2 Mission
2.3 Internal & external Analysis (SWOT)
2.4 Competitive Analysis
2.5 Strategy
2.5.1 Short-term goals
2.5.2 Mid-term goals
2.5.3 Long-term goals

3 Structure of the company
3.1 Legal form
3.2 Entrepreneurial team
3.3 Organization
3.4 Milestones

4 Marketing P
4.1 Pricing
4.2 Communication
4.3 Distribution

5 Financials
5.1 Framework
5.2 Revenue
5.3 Cost
5.4 Financial plan
5.5 Plan-/Scenario-Calculation
5.6 Break even analysis

List of referenc

• College: ( European University of Applied Sciences Hamburg )
• Grade: 1,3
• Author: Tim Kösling (Author)
• Publication Year: 2019
• Pages: 29
• Catalog Number: V937245
• ISBN (eBook): 9783346263735
• ISBN (Book): 9783346263742
• Language: English
• Tags: Businessplan, Kapselhotel, capsule hotel, Businessplan auf englisch, english, New York City