What Are the Main Features of Franchising? Advantages and Disadvantages of a Franchise System

Dossier / Travail , 2014 , 16 Pages , Note: 1,7

Gestion d'entreprise - Direction d'entreprise, Management, Organisation

The aim of this term paper is to investigate the success of the sales system "Franchising" and to explain it theoretically. In this regard the concept of franchising and its origin are explained at the beginning.

Franchising is a generally and internationally accepted business system. In Germany there are more than 850 companies working with this selling system. During the last ten years the German franchise industry managed to double its sales from 22 € billion
to 48 € billion in 2010. I want to give a rough survey about the topic Franchising. How this business system
has developed, grown and expanded. What are the positive aspects of Franchising and what are the disadvantages of this system?

Table of content

1 Introductio
1.1 Topic & Objective of the work

2 Basic Conception
2.1 Franchising
2.1.1 Definition
2.1.2 History
2.2 Relationship between franchisor & franchisee
2.2.1 Franchisor
2.2.1.1Definition
2.2.2 Franchisee
2.2.2.1Definition
2.2.3 Franchise Contract
2.3 The Types of Franchising
2.3.1 Business Format Franchise
2.3.2 Product Distribution Franchise
2.3.3 Management franchise

3 Pros and Cons of Franchising
3.1 Pros of Franchising
3.2 Cons of Franchising
3.3 Franchising in Germany
3.4 Conclusion

II. List of abbreviati

III. List of figur

IV. Bibliography

• Université: University of Applied Sciences Köln RFH
• Note: 1,7
• Année de publication: 2014
• Pages: 16
• N° de catalogue: V931866
• ISBN (ebook): 9783346253125
• ISBN (Livre): 9783346253132
• Langue: anglais
• mots-clé: Franchising, Business Administration, Concepts, Sales