This compulsory paper covers the most relevant aspects of strategies and strategizing at Tesla, Inc., with a focus on supply chain management, manufacturing services and technology. It supports to identify industrial drivers and leverage strategic opportunities effectively. The reader will learn how to formulate, synchronize, manage and control corporate strategy with regards to business models, goal orientation, environmental fit and stakeholders’ requirements. The reader will learn how to apply state-of-the-art innovation frameworks and techniques.
The electric vehicle market has captured worldwide consumer interest. This market segment was according to Kumar valued at $118.864.5million in 2017 and is expected to reach $567.299.8million by 2025, growing at a compound annual growth rate (CAGR) of 22.3%. Further claims that this rising interest rate is believed to be achieved because of an outperformance in regard to the conventional vehicle, since it provided higher fuel economy, low carbon emission and maintenance, convenience of charging at home, smoother drive and reduced sound from engine.
This market segment is still in its growing phase, since it must convince people that it will work and is practical. Therefore, the market for all-electric vehicles is globally small, at roughly 1% of total sales, but Tesla has been doing its part to double it. In late December 2018 (Business Insider, 2018) stated that Tesla, Inc has created a micro-monopoly. Nowadays, according to DeBord,, one of the biggest challenges of Tesla is to maintain the electric vehicle (EV) market they have created.
Table of Contents
1 Introduction
1.1 Tesla, Inc
2 Currently Executed Strategy
3 Identification of Opportunities and Threats
3.1 Macro-Environment - Pestle-Analysis
3.1.1 Political
3.1.2 Economic
3.1.3 Social
3.1.4 Technological
3.1.5 Legal
3.1.6 Environmental
3.2 Micro-Environment - Five-Forces-Analysis
3.2.1 The Threat from New Entrants
3.2.2 The Bargaining Power of Buyers
3.2.3 Threat of Substitution
3.2.4 The Bargaining Power of Suppliers
3.2.5 The Intensity of Rivalry in the Industry
3.3 Diagnosis of Opportunities and Threats
4 Industry Analysis
4.1 Resource and Capability Analysis
4.1.1 Financial
4.1.2 Technological
4.1.3 Physical
4.1.4 Research and Development
4.1.5 Marketing
4.1.6 Engineering
4.2 Diagnosis of Strengths and Weaknesses
5 Management Recommendations and TOWS-Matrix
6 Conclusion
References
Annex
Appendix A
Tesla's Resources / Capabilities Evaluated in regard to the Importance and Strength
TOWS-Matrix
- Quote paper
- Sebastian Neumann (Author), 2019, Tesla, Inc. and the world's transition to electric vehicles. Risks, strenghts, opportunities and strategic reccommendations, Munich, GRIN Verlag, https://www.grin.com/document/918398
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