Analysis of potential disruptors in the DIY business

Hausarbeit , 2020 , 21 Seiten , Note: 1,2

BWL - Unternehmensführung, Management, Organisation

The do-it-yourself (DIY) industry is in a state of upheaval. More and more classic DIY store sales are migrating to online retailers. The large DIY store operators are being hit by the strong competition from Amazon & Co. At the same time, new market platforms such as ManoMano are entering the market with a specialized range of products. Obi and the other DIY store companies are resisting the "Amazonisation" and trying to keep up. Therefore alternative concepts are needed, which should be the result of this
paper.

Table of contents

1. Introduction

2. OBI
2.1. Company Key figures
2.2. Current business model
2.3. Digital Activities

3. ManoMano
3.1. Company Key figures
3.2. Business Model
3.3. Disruption potential for OBI

4. Recommendations for OBI
4.1. From Cross- to Omni-Channel
4.2. Pop-Up-Stores
4.3. Shop-in-Shop Format

5. Conclusion

6. List of References

• Hochschule: Cologne Business School Köln
• Note: 1,2
• Autor: Paul Heck (Autor:in)
• Erscheinungsjahr: 2020
• Seiten: 21
• Katalognummer: V909265
• ISBN (eBook): 9783346232304
• ISBN (Buch): 9783346232311
• Sprache: Englisch
• Schlagworte: Obi, Manomano, DIY business, DIY, Shop-in-Shop, Pop-Up-Stores, Omni-Channel, Business Model, BMC, Disruption, Digital Strategizing, Digitalisierung, Digitalization