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Analysis of potential disruptors in the DIY business


Term Paper, 2020

21 Pages, Grade: 1,2


Excerpt


Table of contents

1. Introduction

2. OBI
2.1. Company Key figures
2.2. Current business model
2.3. Digital Activities

3. ManoMano
3.1. Company Key figures
3.2. Business Model
3.3. Disruption potential for OBI

4. Recommendations for OBI
4.1. From Cross- to Omni-Channel
4.2. Pop-Up-Stores
4.3. Shop-in-Shop Format

5. Conclusion

6. List of References

Excerpt out of 21 pages

Details

Title
Analysis of potential disruptors in the DIY business
College
Cologne Business School Köln
Grade
1,2
Author
Year
2020
Pages
21
Catalog Number
V909265
ISBN (eBook)
9783346232304
ISBN (Book)
9783346232311
Language
English
Keywords
Obi, Manomano, DIY business, DIY, Shop-in-Shop, Pop-Up-Stores, Omni-Channel, Business Model, BMC, Disruption, Digital Strategizing, Digitalisierung, Digitalization
Quote paper
Paul Heck (Author), 2020, Analysis of potential disruptors in the DIY business, Munich, GRIN Verlag, https://www.grin.com/document/909265

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