This paper aims to develop a business plan for a coffee and cake shop. The author creates a business structure, logo and conducts a PEST analysis, a joint SWOT analysis and a market research. The plan includes a brief description of the joint business structure and the choice of a business logo. After the PEST and SWOT anaylsis the business values are discussed, and a market research and analysis is carried out.
7s Joint is a coffee and cake shop in Melbourne, catering to the city's coffee aficionados, those looking to escape daily life hassles, and individuals seeking a place to read, meet friends, and enjoy a delicious cup of coffee. Located in a charming graffiti-spattered laneway, 7s Joint offers a unique atmosphere with its dumpster-chic decor. It's not just a coffee shop; it's a complete precinct dedicated to providing the best coffee and cakes. The source of the coffee from green bean traders, micro-roasters, and country of origin specialists, is supposed to ensure a rich and original flavor.
Table of Contents
- Task 1: 7s Joint Business Structure
- Task 2: Business Logo
- Task 3: PEST Analysis for 7s Joint
- Task 4: 7s Joint SWOT Analysis
- Task 5: The Business Values
- Task 6: Market Research for 7s Joint
- Task 7: 7s Joint Market Analysis
- Task 8: 7s Joint Marketing Mix
Objectives and Key Themes
The objective of this business plan is to outline the structure and market strategy for the 7s Joint coffee and cake shop in Melbourne. The plan aims to establish a successful business model, highlighting key aspects from the business structure and legal considerations to market analysis and marketing strategies.
- Establishment of a successful coffee and cake shop business in Melbourne.
- Market analysis and competitive advantage within the Melbourne coffee market.
- Legal and regulatory compliance for food and beverage businesses in Australia.
- Marketing and branding strategies to attract and retain customers.
- Implementation of a robust business structure and operational plan.
Chapter Summaries
Task 1: 7s Joint Business Structure: This chapter details the foundational structure of the 7s Joint coffee shop, positioning it as a destination for coffee enthusiasts in Melbourne. The shop's concept emphasizes a unique atmosphere and high-quality coffee and cakes. The chapter also outlines the legal structure as a sole proprietorship, discussing the implications for taxation and legal compliance, including acquiring necessary licenses and adhering to food safety standards. The reference to Baba Budan and the seven coffee seeds establishes a narrative element linking the shop's name to coffee's history and suggesting a focus on unique, high-quality coffee.
Task 2: Business Logo: This chapter focuses on the importance of intellectual property protection for the 7s Joint's logo. It emphasizes the need to protect not just the product concept but also the business's core assets and long-term viability. The lack of detail suggests that the logo's design and registration are considered crucial but are handled separately.
Task 3: PEST Analysis for 7s Joint: This chapter provides an environmental analysis of the 7s Joint using PEST factors (Political, Economic, Social, and Technological). Politically, the plan highlights adherence to Australian laws and regulations. Economically, it notes the positive Australian economic climate and the consumer shift towards experiences like coffee shop visits. Socially and culturally, it addresses the importance of inclusivity and embracing Melbourne's diverse population. Technologically, the plan details the intent to utilize technology for online ordering, providing free Wi-Fi and employing social media for marketing.
Keywords
Coffee shop, Melbourne, business plan, PEST analysis, market analysis, marketing strategy, legal compliance, sole proprietorship, branding, intellectual property, consumer behavior, technology, social media marketing, food safety.
7s Joint Coffee Shop Business Plan: Frequently Asked Questions
What is this document?
This document is a comprehensive language preview of a business plan for a coffee and cake shop named "7s Joint" in Melbourne, Australia. It includes the table of contents, objectives, key themes, chapter summaries, and keywords.
What are the key objectives of the 7s Joint business plan?
The main objectives are to establish a successful coffee and cake shop in Melbourne, analyze the market and identify a competitive advantage, ensure legal and regulatory compliance, develop effective marketing and branding strategies, and implement a solid business structure and operational plan.
What are the key themes explored in the business plan?
Key themes include establishing a successful business model in the competitive Melbourne coffee market; legal and regulatory compliance in Australia's food and beverage industry; marketing and branding strategies to attract and retain customers; and the implementation of a robust business structure and operational plan. The plan also connects the shop's name to the history of coffee.
What are the main tasks covered in the business plan?
The plan covers various tasks, including defining the business structure (Task 1), designing and protecting the business logo (Task 2), conducting a PEST analysis (Task 3), performing a SWOT analysis (Task 4), defining business values (Task 5), conducting market research (Task 6), performing a market analysis (Task 7), and outlining the marketing mix (Task 8).
What is the legal structure of the 7s Joint coffee shop?
The business plan outlines the 7s Joint as a sole proprietorship. The implications of this structure for taxation and legal compliance are discussed, including acquiring necessary licenses and adhering to food safety standards.
What aspects of market analysis are covered in the plan?
The business plan includes a PEST analysis (considering political, economic, social, and technological factors), market research, and a full market analysis to understand the competitive landscape and consumer behavior within the Melbourne coffee market.
What marketing strategies are discussed?
The plan mentions utilizing technology for online ordering and providing free Wi-Fi. Social media marketing is also highlighted as a key strategy to reach customers. The importance of branding and creating a unique atmosphere is emphasized.
What is the significance of the "7s" in the business name?
The business plan subtly links the "7s" in the name "7s Joint" to the story of Baba Budan and the seven coffee seeds, suggesting a focus on high-quality and unique coffee.
What aspects of intellectual property are addressed?
The plan emphasizes the importance of protecting the 7s Joint's logo and other intellectual property, highlighting the need to secure the business's core assets for long-term viability.
What keywords are associated with the 7s Joint business plan?
Keywords include coffee shop, Melbourne, business plan, PEST analysis, market analysis, marketing strategy, legal compliance, sole proprietorship, branding, intellectual property, consumer behavior, technology, social media marketing, and food safety.
- Quote paper
- Mutinda Jackson (Author), 2018, Business plan development for a coffee and cake shop, Munich, GRIN Verlag, https://www.grin.com/document/703266
