Business plan development for a coffee and cake shop

Business structure, SWOT analysis and market research

Research Paper (postgraduate) , 2018 , 11 Pages , Grade: A

Business economics - Company formation, Business Plans

This paper aims to develop a business plan for a coffee and cake shop. The author creates a business structure, logo and conducts a PEST analysis, a joint SWOT analysis and a market research. The plan includes a brief description of the joint business structure and the choice of a business logo. After the PEST and SWOT anaylsis the business values are discussed, and a market research and analysis is carried out.

7s Joint is a coffee and cake shop in Melbourne, catering to the city's coffee aficionados, those looking to escape daily life hassles, and individuals seeking a place to read, meet friends, and enjoy a delicious cup of coffee. Located in a charming graffiti-spattered laneway, 7s Joint offers a unique atmosphere with its dumpster-chic decor. It's not just a coffee shop; it's a complete precinct dedicated to providing the best coffee and cakes. The source of the coffee from green bean traders, micro-roasters, and country of origin specialists, is supposed to ensure a rich and original flavor.

Table of contents

Task 1: 7s Joint Business Structure

Task 2: Business Logo

Task 3: PEST Analysis for 7s Joint

Task 4: 7s Joint SWOT Analysis

Task 5: The Business Values

Task 6: Market Research for 7s Joint

Task 7: 7s Joint Market Analysis

Task 8: 7s Joint Marketing Mix

References

• Course: Business Management
• Grade: A
• Author: Mutinda Jackson (Author)
• Publication Year: 2018
• Pages: 11
• Catalog Number: V703266
• ISBN (eBook): 9783346189370
• ISBN (Book): 9783346189387
• Language: English
• Tags: business, swot