SWOT analysis of Netflix

Hausarbeit , 2018 , 37 Seiten , Note: 1,0

BWL - Offline-Marketing und Online-Marketing

In this project thesis a SWOT analysis will be performed on the media company Netflix, Inc. Netflix is the world’s leading internet entertainment service with over 109 million members in over 190 countries. It ranks place 28 in 2017’s list of the top 100 world’s largest media companies. The success of Netflix has increased constantly in recent years. The reason for this is the evolution of media consumption. The new generation watches series and movies on streaming platforms like Netflix and no longer on television.

People have become more independent and can decide for themselves when and where they want to follow their series and movies. Netflix’s influence grew in the past but the fight about the TV has not started yet. One day in the near future it will commence, and Netflix needs to be prepared for that. In this project thesis a detailed analysis of the strengths, weaknesses, opportunities and threats of Netflix will be conducted.

The special challenge for Netflix is to have a good plan as soon as the cable TV programmes try to attack. Different possibilities of offering better and more customer-oriented content will be analysed. Will Netflix eventually replace the traditional television as we know it and become the number one provider for streaming services? This project thesis will analyse the current situation and in the end a recommendation for Netflix’ future will be given.

Table of content

Abstract

Table of content

List of figures

List of tables

List of abbreviations

1. Introduction

2. Definition and methodology of SWOT
2.1 The SWOT matrix
2.1.1 SWOT combination and norm strategy
2.1.2 Benefits and limits
2.1.3 Preparation and execution

3. Presentation of Netflix
3.1 Offering and subscription variety
3.2 Business model
3.3 Management
3.4. Corporate and employee culture

4. Presentation of the Video-on-Demand market
4.1 Video-on-Demand market in Germany

5. SWOT analysis and matrix for Netflix
5.1 Strengths
5.2 Weaknesses
5.3 Opportunities
5.4 Threats

6. SWOT strategy
6.1 Strengths and Opportunities
6.2 Weaknesses and Opportunities
6.3 Strengths and Threats
6.4 Weaknesses and Threats

7. Conclusion of strategy

8. Critical reflection

9. Conclusion

List of references

• Hochschule: Macromedia Fachhochschule der Medien Hamburg (Hochschule Macromedia)
• Veranstaltung: Lehrprojekt 1
• Note: 1,0
• Autor: Emmy Bethmann (Autor:in)
• Erscheinungsjahr: 2018
• Seiten: 37
• Katalognummer: V590460
• ISBN (eBook): 9783346177148
• ISBN (Buch): 9783346177155
• Sprache: Englisch
• Schlagworte: SWOT, SWOT Analysis, SWOT Analyse, Netflix, Marketing, Analyse, Video on demand, Video, on demand