Strategic Positioning of the E-TRADE Financial Corporation

Term Paper , 2019 , 22 Pages , Grade: 1,0

Business economics - Investment and Finance

In this paper the company E*TRADE Financial Corporation (‘E-Trade’) is analyzed from a strategic point of view. The objective of this paper is to derive a recommendation for the strategic positioning and evaluate if it would be a clever investment at the moment.

In order to reach the objective, this paper follows a comprehensive structure: First, an overview of E-Trade and its industry is given. Second, E- Trade will be analyzed from an external perspective. This includes a macro, industry, and competitor analysis. Third, an internal analysis is conducted which is done by breaking down E-Trade’s value chain and benchmarking internal KPI against the main competitors. Fourth, the findings of the individual analyses are integrated in order to derive strategic recommendations for action. Lastly, the results of the paper are concluded and a final investment recommendation is provided.

Table of content

List of abbreviations

List of figures

1. Introduction

2. Overview of E-Trade and the Online Brokerage Industry
2.1 Company Overview
2.2 Industry Overview

3. External Analysis
3.1 Macro Analysis
3.2 Industry Analysis
3.3 Competitor Analysis

4. Internal Analysis
4.1 E-Trade’s Value Chain
4.2 Analysis of KPI along the Value Chain

Integration of the Analyses and Recommendations

Conclusion and Investment Decision

Appendix

• College: HHL Leipzig Graduate School of Management
• Grade: 1,0
• Author: Gabriel Socha (Author)
• Publication Year: 2019
• Pages: 22
• Catalog Number: V539733
• ISBN (eBook): 9783346194282
• ISBN (Book): 9783346194299
• Language: English
• Tags: Brokerage, Business Strategy, E-Trade