Expansion possibilities of a furniture start-up for Denmark and Finland

Seminararbeit , 2020 , 40 Seiten , Note: 1,9

BWL - Unternehmensgründung, Start-ups, Businesspläne

In the following, an in-depth analysis of the suitability of entering the Danish and Finnish markets will be exemplified. In so doing, first the company OKINLAB GmbH will be presented. After that, the countries Denmark and Finland will be investigated in regard to the above-mentioned aspects. In the penultimate chapter, a SWOT-analysis will be elaborated for both Denmark and Finland. Derived from the SWOT-analysis, possible scenarios for an internationalization will be presented. Finally, this elaboration will be completed by a conclusion.

Imagine a shopping experience in which you see, feel and live the piece of furniture you would desperately like to buy. And as if this wasn't enough, the fancied product does even match perfectly the structural peculiarities of your house, flat or room. And now think again, this whole new level is far from unreal, in fact such a model does already exist in a similar way and will be under constant development and adaptation as time goes by. The German enterprise OKINLAB GmbH (form.bar) does provide customized solutions when it comes to pieces of furniture of nearly all types. After successful operations within the German market, the firm aims to target a foreign market in Northern Europe.

Being mostly driven by consumer spending, the furniture market is under continuous growth. Steady increases in disposable income and a high level of living conditions cause the market to maintain its strength. Related to this is therefore a constant demand for furniture. Challenges and opportunities though pose the new way of shopping and the change of consumer behaviour. Especially seen in relation with a relentless technological evolution that redefines human life, future challenges have to be observed from a totally new perspective.

I Table of contents

II Table of illustrations

III Listoftables

IV List of abbreviations

1 Introduction

2 Company presentation OKINLAB GmbH
2.1 History of the company
2.2 Form.bar- product and customer
2.3 Status quo of internationalization

3 Country portrait: Denmark
3.1 Market characteristics
3.2 Customers
3.3 Competitors
3.4 Distributionchannels

4 Countryportrait:Finland
4.1 Market characteristics
4.2 Customers
4.3 Competitors
4.4 Distribution channels

5 Recommendations for an intended internationalization
5.1 SWOT-analysisDenmark
5.2 SWOT-analysis Finland
5.3 Possible scenarios for an internationalization

6 Conclusion

V List of references or works cited

• Hochschule: Hochschule für Technik und Wirtschaft des Saarlandes
• Note: 1,9
• Erscheinungsjahr: 2020
• Seiten: 40
• Katalognummer: V539281
• ISBN (eBook): 9783346379214
• ISBN (Buch): 9783346379221
• Sprache: Englisch
• Schlagworte: expansion, denmark, finland