This essay of Ant Financial Group gives a vibrant example of how quickly and unexpectedly business develops in China. This analysis will illustrate the reality of fast paced growth is in the middle kingdom which is above anyone’s imagination/ anticipation.
The paper therefore seeks to give clues to the question: what made ANT successful in China and how –if possible- to replicate such results in other markets.
Correspondingly, the essay starts out with a deep analysis of the company´s vison and mission, before trying to develope a deeper understanding of how the company managed to claim critical success in entering foreign markets. A short discusision, including an outlook to the future, concludes the essay.
Table of Contents
Abstract
1.Vision and mission
1.1 Ant’s mission in case vs reality
2. Competitive advantages of Ant Financial
3. Project Ant’s success to foreign markets
3.1 Showcases of ANT’s successful entries in foreign markets / by acquisition or partnerships
3.2 Failure of “going abroad”
4. IPO, when and where
5. Discussion
References
- Citar trabajo
- Guenther Klein (Autor), 2020, Fintech And Finance Transformation.The Rise of the Ant Financial Services Group, Múnich, GRIN Verlag, https://www.grin.com/document/515027
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