Although extant literature on small and medium-sized enterprises (SMEs) suggests that strategic management positively affects organizational outcomes, evidence supporting this suggestion is limited to a few qualitative case studies. As many SMEs struggle with limited access to resources and with it no opportuni-ty to enact a large and complex strategic management concept. This thesis develops a strategic management concept that considers these limitations. Drawing on resource- related arguments this study presents a frame-work for how a strategic management concept can be designed and implemented at a high-tech SME.
Methods: A single case study at a German technology company was applied, in which the strategy was formu-lated with the strengths-, weaknesses-, opportunities- and threats- (SWOT) analysis and further, the strategy was employed with the Balanced Scorecard. Therefore, an expert interview with the chief execution officer (CEO) was conducted, and a team out of high-level employees of the enterprise was assembled to discuss the steps of the developing processes.
Results: As it was possible to design and implement a framework that includes strategy -formulation and -implementation with limited resources of the case company, this study extends the literature by providing a reference case for other companies, especially SMEs. Furthermore, the paper provides evidence how the SWOT analysis and BSC theories can be applicated in a practical case.
Contents
1. Introduction
2. Theoretical Framework
2.1. Definitions
2.2. Designing a Strategic Management System
2.2.1. Enterprise Philosophy
2.2.2. Strategy Formulation
.2.2.3. Strategy Implementation
2.3. Designing and Implementation Problems
3. Research Method
3.1. Research Design
3.2. Research Site
3.3. Data Collection and Analysis
4. Results
4.1. Current Situation of the Case Company
4.2. Strategy Formulation
4.2. Strategy Implementation
5. Discussion
5.1. Theoretical Implications
5.2. Managerial Implications
5.3. Limitations
6. Conclusion
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