The work examines the concept of beauty and unrealistic body image and beauty standards propagated by the media.
The Body has been traditionally understood as a gift. Generally a gift is given and accepted and not demanded. The dissatisfaction about the body-gift is partly caused by the images that are being bombarded through various media. As a result ideals of body shapes are formed both in men and women, nowadays from a very early age. Children in many countries (more so in developed ones) consume media for three to four hours daily on average. The perfect body image standards set by the media are almost impossible to live up to. This can cause low self-esteem and can lead to psychological disorders such as depression. Contemporary media’s presentation of the body, especially in advertisements, almost amounts to "organs without body". However, some individuals and organizations have come forward to counter the unrealistic body image and beauty standards propagated by the media. Ultimately, one must develop a positive body image.
Table of contents
1. Introduction
2. Brief History of the Concept of Body
3. The Concept of Beauty
4. Body Shape Ideals
4.1 Body Shape Ideals among Men
4.2 Body Shape Ideals among Women
5. Media Exposure and Body Image Ideals
6. Media Causation and Body Image Perceptions
7. Impossible Standards
8. The Dove ‘Real Beauty Campaign’ and Perceptions of Beauty
9. Organs without Body
10. A Positive Body Image
11. Born Beautiful
12. Conclusion
- Citar trabajo
- Francis Arackal Thummy (Autor), 2015, The concept of beauty in the media, Múnich, GRIN Verlag, https://www.grin.com/document/513236
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