How Are Chatbots Used in Digital Marketing? An Introduction

Essai , 2019 , 11 Pages , Note: 89%

Gestion d'entreprise - marketing en ligne et marketing hors ligne

This essay aims at giving an introductory understanding of the usage of chatbots within the context of Digital Marketing.

The rapid increase in the deployment of "artificial intelligence" AI, has transformed the business scene permanently. Customers regularly interact with automated devices that help them serve their needs themselves (Pfund, 2018). Chatbots play essential roles in the business marketing landscape and other fields.

The essay begins by laying out its research methodology, followed by an extensive overview of the different types of chatbots. In a third part, Danish company Wiredelata and its exemplary usage of chatbots is quickly shed light on before the following, concluding remarks.

Contents

1. Introduction
1.1 Background of Research
1.2 Objectives, Research Questions, and Limitations
1.3 Research Methodology and Collection of Data

2. Review of Literature
2.1 Chatbots
2.2 Chatbot Evolution
2.3 Typologies of Chatbots
2.3.1 Scripted chatbots
2.3.2 Social Messaging chatbots
2.3.3 Action/service chatbots
2.3.4 Natural language Processing (NLP) chatbots
2.3.5 Context Enabled Chatbots
2.4 Chatbot Business Marketing
2.5 Customer demands of chatbots
2.5.1 Chatbot contents
2.5.2 Users chatbot awareness

3. Wiredelta (A Case Company)
3.1 Wiredelta Chatbot

4. Benefits of chatbot marketing

5. Limitations/Challenges of Chatbot Marketing

6. Conclusion

References

• Université: Cologne Business School Köln
• Note: 89%
• Année de publication: 2019
• Pages: 11
• N° de catalogue: V512647
• ISBN (ebook): 9783346108715
• ISBN (Livre): 9783346108722
• Langue: anglais
• mots-clé: chatbots, used, digital, marketing, introduction