Business Strategy and Management Principles. Marketing Strategy of a Visual Commerce Startup

Seminararbeit , 2018 , 26 Seiten , Note: very good

BWL - Sonstiges

This paper gives an executive summary and a generated marketing strategy of the visual commerce startup that is called Virtual Glutton (VG). The executive summary incorporates a brief overview of the company, its legal structure, its target market, its business model, its human resources, its marketing and sales, its financial summary, its technology as well as its research and development (R&D). It is initiated to use as a pitch deck. The research about the marketing strategy describes instruments using the example of Virtual Glutton to explain how to build a superior strategy and how to increase the number of customers.

Table of Contents

Abstract

List of Abbreviations

Introduction

Chapter 1 - Executive Summary
Company Description
Legal Structure, Regulations, and Intellectual Property Rights
Target Market and Competition
Strategy Business Model
Customers
Product and Services
Pricing
Competitive Advantage
Growth Strategy
Human Resources
Marketing and Sales
Financial Summary
Research & Development and Technology

Chapter 2 – Marketing Research Paper
Problem
Social Media Marketing
Influencer Marketing
Event Marketing
Search Engine Marketing
Email Marketing

References

Bibliography

Appendix A

Appendix B

Appendix C

Appendix D

• Note: very good
• Autor: Friederike Berg (Autor:in)
• Erscheinungsjahr: 2018
• Seiten: 26
• Katalognummer: V505670
• ISBN (eBook): 9783346067180
• ISBN (Buch): 9783346067197
• Sprache: Englisch
• Schlagworte: business, strategy, management, principles, marketing, visual, commerce, startup