This seminar paper is guided by the questions of how PepsiCo managed successfully diversity management and CSR, how the company has been led during those changes and how the case of PepsiCo can assist other companies within the same sector. A brief summary of two case studies will be given at the beginning of this seminar paper followed by an analysis through the 7- S Framework of McKinsey. The ensuing chapter is putting diversity management and CSR in the context of leadership. An analysis of Indra Nooyi´s leadership style will subsequently be given before deriving recommendations for companies being active within the same sector as closing chapter.
The American company PepsiCo is among the world´s leading companies in the food and beverage sector having a net revenue of 66 billion dollar in 2013 and being active in more than 200 countries. Starting diversity management under the former CEO Reinemund, the company has taken a step towards an increasing trend of multinational companies in the course of successfully entering new markets. The current CEO Indra Nooyi who is representing diversity herself introduced another aspect besides performance orientation to PepsiCo - Corporate Social Responsibility (CSR) reflected in her company vision "Performance with Purpose".
Table of Contents
Table of Contents
List of Abbreviations
List of Illustrations
1. Introduction
2. Summary of both case studies
3. Analysis of the case studies through the 7-S Framework
4. Diversity management and Corporate Social Responsibility in the context of leadership
5. Indra Nooyi´s leadership style
5.1 Intercultural background
5.2 Theoretical leadership models
5.3 Evaluation of Nooyi´s leadership style
6. Recommendations for other food and beverage companies
Bibliography
- Citation du texte
- Juliane Hanke (Auteur), 2015, Management and organisation of PepsiCo. Analysis of two case studies, Munich, GRIN Verlag, https://www.grin.com/document/495245
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