Why are some people more innovative than others? What characteristics do these people have and how can they be identified? To contribute to answering these questions, the con-nection between the personality trait Sensation Seeking and various dimensions of Individual Innovativeness was investigated. In summary, the results suggest that the aspects of the Sensation Seeking trait represent an intrinsic motivation for Individual Innovativeness in form of business startups and innovation promoting behavior.
The paper deals theoretically with the personality trait Sensation Seeking, whereupon the study results are presented and interpreted. Finally, the findings are converted into recommendations for further research and relevant insights for management are given.
List of content
List of figures
List of tables
List of abbreviations
1. Introduction
1.1 State of Research
1.2 Research Problem, Objective and Hypothesis
2. Sensation Seeking
2.1 Sensation Seeking Scale and Classifikation
2.2 Physiological Characteristics of Sensation Seeking
3. Survey Construction
3.1 Variables Measurement
3.1.1 Measuring Individual Innovativeness
3.1.2 Measuring Sensation Seeking
3.1.3 Control Variables
3.2 Procedure
4. Analysis and Results
4.1 Summary Statistics
4.2 Empirical Results
5. Conclusion
5.1 Implications for Research
5.2 Implications for Management
References
Appendix
- Citation du texte
- Yasmin Krause (Auteur), 2019, Sensation Seeking and Individual Innovativeness, Munich, GRIN Verlag, https://www.grin.com/document/492544
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Téléchargez vos propres textes! Gagnez de l'argent et un iPhone X.