Business Plan. "Jazz'n'Roses" Art Gallery and Jazz Club

Business Plan

Bachelor Thesis , 2019 , 49 Pages , Grade: 9.0

Business economics - Company formation, Business Plans

The aim of this business plan is to assess the viability and profitability of a potential art and entertainment business in Ukraine which would provide an authentic mix of experiences to modern artists and people interested in art. Jazz’n’Roses will be an art gallery and jazz club combining live music venue, exhibition space, and bar. The business will be located in Lviv, Ukraine, and will operate in art, entertainment, and recreation industry. Jazz’n’Roses will connect artists and art-lovers through authentic experience of music, art, and unconventional creative activities. The target market of the business are medium and high income novelty-seeking citizens of Lviv belonging to age groups 18-24 and 25-49, favoring jazz music and modern art. Jazz’n’Roses will aim to satisfy the need of artists for promotion and convenient setting for performances, and the need of art-lovers for aesthetic experiences, communication, and creative expression. The analysis of the industry and business environment in Lviv, Ukraine, indicates that the conditions are favorable for starting a business in creative, art, and entertainment sector. The competitive analysis reveals that there are businesses providing similar services, but none offers the same service mix. Jazz’n’Roses will cooperate with amateur artists and freelance performers as well as seek support of Lviv National Academy of Arts and Lviv School of Jazz and Modern Music. The main value of Jazz’n’Roses will be the creative activities which will engage the visitors into the process of generating artistic experiences, giving them opportunity to connect with artists and become co-creators.

Table of Contents

Executive Summary

Company overview

Vision

Mission Statement

Business Environment

Industry Analysis

SWOT Analysis

Competitive Analysis

Market Analysis

Marketing Plan

Operations and Management Plan

Legal structure and taxation

Financial Plan

Income Statement

Break-Even Point

Balance Sheet

Statement of Cash Flow

Appendix

References

• College: LCC International University
• Course: International Business Administration
• Grade: 9.0
• Author: Kseniia Mykhailytska (Author)
• Publication Year: 2019
• Pages: 49
• Catalog Number: V491791
• ISBN (eBook): 9783668965102
• ISBN (Book): 9783668965119
• Language: English
• Tags: business plan jazz art gallery, Art gallery, jazz club, exhibition, creative activities, artistic experience, bar, live music, Lviv, Ukraine