To manage the resources correctly, operational management is essential to the organization to develop services and products successfully. Resources of an organization are including people, technology, materials or information. To generate such products and services, it is essential that the resources are consumed technically and wisely. Thus carefully handling the elements is all about proper operational management that is producing results such as services and products. To generate goods and services, the operation management helps in combining all the activities going on in the organization. The report below explains the procedure of evaluation of supply chain management, operations strategy, and critical performance principles. Using the operation management different kinds of competitive strategy is analyzed. It is believed that operations management is used to improve the organization’s strategies. In the end, few suggestions and recommendations are given to help in enhancing the four operation strategies consumed in the chosen companies.
Table of Contents
- Introduction
- Company Background
- Key Operations Management Processes
- Operations Management in Service Industries
- Operations Quality Control
- Innovation Culture
- Supply Chain Management Processes
- Operations Capacity Management
- Performance Measurement
- Performance Objectives of Operations Management
- Speed of Operations
- Achievement of customer satisfaction
- Production processes
- Value Addition
- Quality Improvement
- Evaluation of SCM at Zappos
- Recommendations to improve Operations Management
- Conclusion
Objectives and Key Themes
This report examines the operational management practices at Zappos, a leading online footwear and apparel retailer, with a focus on evaluating its supply chain management, operations strategy, and key performance principles. The report analyzes the company's competitive strategy through the lens of operational management and offers recommendations to enhance its operational strategies.
- Operations management in service industries
- Importance of customer satisfaction in Zappos' success
- Innovation culture as a key differentiator for Zappos
- Supply chain management as a critical factor in Zappos' operations
- Performance measurement and improvement strategies for Zappos' operational processes
Chapter Summaries
The Introduction provides an overview of operational management and its importance for successful product and service development, emphasizing resource utilization and the role of operations management in combining organizational activities. It introduces Zappos as a case study and outlines the report's focus on supply chain management, operations strategy, and performance principles.
The Company Background chapter delves into Zappos' origins, its evolution as an online retailer, and the pivotal role of customer care in its success. It highlights the company's focus on creating a unique work environment and its commitment to transparency, highlighting the importance of company culture in achieving long-term goals.
The Key Operations Management Processes chapter explores the application of operational management in service industries, contrasting its characteristics with production industries. It discusses the specific challenges of managing quality control in service sectors and the role of innovation culture in enhancing efficiency and customer satisfaction.
The chapter on Supply Chain Management Processes analyzes the crucial role of supply chain management in Zappos' operations, covering aspects such as procurement, production, distribution, and customer service. It emphasizes the importance of effective supply chain management in achieving operational efficiency and customer satisfaction.
The Performance Measurement chapter focuses on the key performance objectives of operational management, including achieving customer satisfaction, production efficiency, value addition, and quality improvement. It outlines methods for measuring and improving performance in each of these areas.
Keywords
Key terms and concepts explored in this report include operational management, supply chain management, customer satisfaction, innovation culture, performance measurement, service industries, and competitive strategy. The report also examines specific examples and practices within Zappos, such as its commitment to customer care, its unique work environment, and its use of technology to enhance its operational efficiency.
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- Muhammad Khurram (Author), 2018, Evaluation of supply chain management, operations strategy and critical performance principles, Munich, GRIN Verlag, https://www.grin.com/document/489723
