The object of this paper is to give the reader a general understanding of tourism on a global scale, continued by a broader overview on the history and development of Croatian tourism from its ancient times over the early 19th century to the perspectives and challenges the country is facing today. Complemented by current statistical data, a comparative report with other travel destinations is further provided.
In the main focus of this paper these tendencies are being followed by a broader theoretical framework of the general impacts of tourism on a travel destination with the focus on economic developments. Consequently, the findings will be then put in disposition, what implications the tourism industry has to Croatia and what measures could help the country for staying competitive in the coming years.
The combined topics of this paper lead us to the following research question: "What effects and challenges has the tourism industry in the case of Croatia and what steps could be implemented in the country in order to maintain a long-lasting positive development for the next decades?"
Moreover, as an outlook for upcoming discussions, various factors will be briefly taken into consideration, in particular, whether the official Tourism Development Strategy until 2020 has born fruits in the last years and if the large financial contribution of tourism to the country's economy can be seen on a long term as a blessing or a curse for this young EU member.
Table of Contents
1. Introduction
2. Global Tourism
2.1 Brief historic overview
2.2 Theory: General factors and effects of Tourism
2.2.1 Most popular International / European travel destinations
2.2.2 Total contribution of tourism to International / European economies – GDP’s share
2.3 General impacts of tourism on a travel destination
3. The tourism industry in Croatia
3.1 History and Development of Croatian Tourism
3.2 Tourist regions in Croatia
3.3 Concentration of tourism, types of accommodation and countries of origin
4. Analysis: A Critical View on Tourism in Croatia
4.1 Factors and effects of tourism in Croatia – Tourism numbers
4.2 Impacts of tourism on Croatia
5. Tourism Development Strategy until 2020
6. Bibliography
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