Kitkat fame has skyrocketed since its first creation back in 17th century. And through the years, it grows steadily under Nestlé SA. Through the years, Nestlé has gained a lot of sales and saw a rapid organic growth from this confectionary chocolate. Since then, the Kitkat brand has grown compared to its other competitors. The sales grow steadily as provided in the Euromonitor and how other people such as our respondents think that it is one of the number one brands. The researchers analyze this brand on how the sales grows gradually over time. The researchers analyze its strength and weaknesses and how it provides opportunities while trying to avoid the possible threats it might encounter.
The researchers also analyze its marketing objectives such as to be the largest food manufacturer. As predicted by its 3-year sales forecast, it will increase its shares by almost 3.08% or by almost 4.0 shares. Accordingly, it will target different market shares and also possible market segments such as the working class and those students who are in need of an energy outlet. By positioning itself, the brand may analyze how to make its chocolate confectionary brand different compared to other competitors. And by using other types of communications in order to promote the product such as advertising and personal selling in order to build customer relationship. At the same time, the researchers also analyze the 4Ps of marketing in order to understand the brand more clearly.
Table of Contents
I. Executive Summary
II. Market Background
2.1 Standing in the Mind
2.3 Standing in the Market
2.3.1 The Competition
III. SWOT ANALYSIS (KITKAT)
3.1 STRENGTHS
3.2 WEAKNESS
3.3 OPPORTUNITIES
3.4 THREATS
IV. OBJECTIVES
4.1 MARKETING OBJECTIVE
4.1.1 3-Yr Sales Forecast
4.1.2 Market Share Target
4.2 COMMUNICATION OBJECTIVE
4.3 TARGET MARKET
V. STRATEGIC FORMULATION
5.1 SEGMENTATION
5.2 POSITIONING
5.2.1 POINT OF DIFFERENCE (POD)
5.2.2 Point of Parity (POP)
5.3 MARKETING MIX
5.3.1 Product
5.3.2 Price
5.3.3 Promotion
5.3.4 Place
VI. Creative Execution
6.1 Collaterals/Print Ads
6.2 TV Ads/Radio/Sales Promo
VII. Expense Budget
i. References
ii. APPENDIX
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Laden Sie Ihre eigenen Arbeiten hoch! Geld verdienen und iPhone X gewinnen. -
Laden Sie Ihre eigenen Arbeiten hoch! Geld verdienen und iPhone X gewinnen. -
Laden Sie Ihre eigenen Arbeiten hoch! Geld verdienen und iPhone X gewinnen. -
Laden Sie Ihre eigenen Arbeiten hoch! Geld verdienen und iPhone X gewinnen. -
Laden Sie Ihre eigenen Arbeiten hoch! Geld verdienen und iPhone X gewinnen. -
Laden Sie Ihre eigenen Arbeiten hoch! Geld verdienen und iPhone X gewinnen. -
Laden Sie Ihre eigenen Arbeiten hoch! Geld verdienen und iPhone X gewinnen. -
Laden Sie Ihre eigenen Arbeiten hoch! Geld verdienen und iPhone X gewinnen. -
Laden Sie Ihre eigenen Arbeiten hoch! Geld verdienen und iPhone X gewinnen.