The British Hospitality and Tourism Sector. An Exemplary Integrated Marketing Communication Plan

Elaboration , 2019 , 17 Pages

Business economics - Offline Marketing and Online Marketing

This work is aiming to give an exemplary communication Plan for a prominent company in the British hospitality and tourism sector.

Hospitality and tourism sector is a constant sector on the issue of customer service, satisfaction, and incorporation of gifts vouchers as a way of attracting a larger pool of clients. Healthcare facilities are now advancing regarding incorporating hospitality and improvement of service in their approaches.

Adriatic Healing Ltd a UK based company which focuses in connecting patients from different regions in the United Kingdom to high-quality health care professionals, private clinics, and offering them at range of selective private medical services is now focusing on improving its services to deal with the competitive prices in the region.

There are various issues that Adriatic Healing Ltd company improve to establish an integrated marketing communication, align the target population, advertising approaches, chose suitable marketing objectives, promote an excellent relationship with customers, develop a better product position and aligning market-driven plans to promote outstanding service improvement awareness.

Table of content

Introduction

Situation Overview

Target audience

Organization Marketing Objectives

Marketing Communication Objectives

Marketing Communication Strategy

Logo

Enhancing an Integrated Personal Selling Communication Plan

Using Customer Service Promotion

Social Media Marketing

Enhancing Message Content

Non-Personal Communication Channels to be Used

Brand Positioning
a. Increasing Awareness
b. Change Attitudes
c. Stimulates ‘Trial Purchase’ Approach

Relationship Building and Ways of Reaching to Clients

Marketing Objectives

Brand Positioning

Relationship Building
a. Blogging
b. Sponsoring Corporate Social Responsibility and Corporate Events

Implementation

Evaluation

Conclusion

References

• Author: Bethany Hopens (Author)
• Publication Year: 2019
• Pages: 17
• Catalog Number: V464207
• ISBN (eBook): 9783668939837
• ISBN (Book): 9783668939844
• Language: English
• Tags: british, hospitality, tourism, sector, exemplary, integrated, marketing, communication, plan