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Franchising as a model of entry into foreign markets. An evaluation


Seminar Paper, 2017

14 Pages, Grade: 2,0


Excerpt


Table of Contents

Abbreviations

1 Introduction
1.1 Subject
1.2 Objectives
1.3 Structure

2 Franchising in general
2.1 Concepts of franchising:

3 Reasons for introducing a franchising system
3.1 Advantages
3.2 Disadvantages

4 Practical examination of franchising by McDonald’s

5 Conclusion

List of literature

Excerpt out of 14 pages

Details

Title
Franchising as a model of entry into foreign markets. An evaluation
College
University of Applied Sciences Essen
Grade
2,0
Author
Year
2017
Pages
14
Catalog Number
V442809
ISBN (eBook)
9783668816176
ISBN (Book)
9783668816183
Language
English
Keywords
Franchising, Market Entry, Foreign Markets, Mc Donald's
Quote paper
Charicea Kaspers (Author), 2017, Franchising as a model of entry into foreign markets. An evaluation, Munich, GRIN Verlag, https://www.grin.com/document/442809

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