In this assignment the main goal will be to define and analyze the target market for the recently launched Apple Watch. For this, some of the marketing concepts and tools (SWOT analysis, PEST tool, etc.) will be put in practice.
After the iPhone’s selling success, Apple has entered the smartwatch segment with the Apple Watch to also become the leader. This assignment will analyze some internal and external key factors which could potentially have a very deep impact on Apple’s chances to succeed. This analysis will identify the Apple Watch value proposition; assess any risks involved in the product go-to-market approach and discuss the potential market trends.
After performing the above mentioned analysis and definition of the Apple Watch market and target customers and according to the outcomes, the Apple Watch USP (Unique Selling Proposition) will be formulated in the Conclusion section of this assignment.
LIST OF CONTENTS
1. INTRODUCTION
2. DESCRIPTION OF THE COMPANY AND THE PRODUCT
2.1. Company
2.2. Product
3. MARKET DEFINITION AND POSITIONING
3.1. Customer
3.2. Competitors
4. EXTERNAL ANALYSIS (PEST TOOL. OPORTUNITIES AND THREADS)
4.1. PEST Analysis
Political
Economic
Socio-cultural
Technological
4.2. Opportunities
4.3. Threads
5. INTERNAL ANALYSIS (STRENGTHS & WEAKNESSES)
5.1. Strengths
5.2. Weaknesses
6. CONCLUSIONS
7. REFERENCES
8. INTERNET REFERENCES
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Laden Sie Ihre eigenen Arbeiten hoch! Geld verdienen und iPhone X gewinnen. -
Laden Sie Ihre eigenen Arbeiten hoch! Geld verdienen und iPhone X gewinnen. -
Laden Sie Ihre eigenen Arbeiten hoch! Geld verdienen und iPhone X gewinnen. -
Laden Sie Ihre eigenen Arbeiten hoch! Geld verdienen und iPhone X gewinnen. -
Laden Sie Ihre eigenen Arbeiten hoch! Geld verdienen und iPhone X gewinnen. -
Laden Sie Ihre eigenen Arbeiten hoch! Geld verdienen und iPhone X gewinnen.