The BCG Matrix and its Support of Management Decision Making

Term Paper , 2015 , 23 Pages

Business economics - Business Management, Corporate Governance

This work is divided into different parts. The first part demonstrates the theory behind the BCG Matrix. The section starts with a rough overview about the history of the BCG Model followed by the objectives and the application field. The first part ends with a description of the various dimensions, the four quadrants and different standard strategies. The second section represents the case study. This part starts with a compressed overview about the TOPSIM – General Management II simulation itself and the game flow. After a short introduction of the COPYFIX Inc. (Company 1) the decisions and results will be presented. At the end of the second section the BCG Matrix will be applied to the simulation. In the last part a conclusion will complete the entire work and will answer the research question.

Table of Contents

List of Abbreviations

List of Tables

List of Figures

1 Introduction
1.1 Problem definition
1.2 Research question
1.3 Structure and methodology

2 The BCG Matrix
2.1 History
2.2 Objective and application
2.3 Description of the BCG Matrix

3 TopSim General Management II
3.1 Overview about the game
3.2 Game flow
3.3 Introduction of COPYFIX Inc. - Company
3.4 Decisions and simulation
3.5 Application of the BCG model to the simulation

4 Conclusion
4.1 Summary
4.2 Answering the research question

Publication bibliography

• College: University of applied sciences, Nürnberg
• Author: Master of Business Administration (MBA) Martin Pruschkowski (Author)
• Publication Year: 2015
• Pages: 23
• Catalog Number: V432963
• ISBN (eBook): 9783668751705
• ISBN (Book): 9783668751712
• Language: English
• Tags: Topsim, BCG Matrix, Management, entscheidungen