Consultancy Report E-Business Management. Cranvilles Department Store

Hausarbeit , 2016 , 13 Seiten , Note: 1,1

BWL - Unternehmensführung, Management, Organisation

The consultancy report on Cranvilles Department store will point out the necessary tasks to develop and implement an E-Business strategy for Cranvilles, furthermore explaining the aims and objectives that the strategy will pursue in order to make sure that the customers are able to experience a contemporary shopping experience. At the end of the report an analysis of the potential risks will be completed, in order to see if the benefits can overweigh the risks.

Table of Content

1. EXECUTIVE SUMMARY

2. PROJECT OUTLINE
2.1 Aims
2.2 Objectives

3. SOLUTION
3.1 Website
3.2 Social Media Marketing
3.3 Internal system

4. EFFECTS ON THE BUSINESS

5. JUSTIFICATION

6. IMPLEMENTATION PLAN

7. BIBLIOGRAPHY

appendix 1

APPENDIX 2

• Hochschule: Anglia Ruskin University (Lord Ashcroft Business School)
• Note: 1,1
• Autor: Tobias Stein (Autor:in)
• Erscheinungsjahr: 2016
• Seiten: 13
• Katalognummer: V432046
• ISBN (eBook): 9783668814929
• ISBN (Buch): 9783668814936
• Sprache: Englisch
• Schlagworte: ebusiness, department store, cranvilles, social media marketing, SMART, SMART objectives