Crowdsourcing practise in Start-Up development

Thèse de Master , 2018 , 82 Pages , Note: 8

Gestion d'entreprise - Création d'entreprise, Business Plans

This thesis has identified several influencing factors why start-up companies are not using crowdsourcing opportunities for their business development.

The author has reviewed different literature sources and theories, identified critical factors, developed a theoretical framework and set two research questions: To what extent are Start-ups aware of crowdsourcing opportunities as business development tools? How can Start-ups apply crowdsourcing principles for their business development?

The author analysed a survey, which consisted of 350 respondents, a case study was used to see how companies are using crowdsourcing for their business development and, using this data and framework, a conclusion and recommendation have been made. The data was evaluated using Cronbach alpha.

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• Note: 8
• Auteur: Karlis Vilmanis (Auteur)
• Année de publication: 2018
• Pages: 82
• N° de catalogue: V430953
• ISBN (ebook): 9783668744059
• ISBN (Livre): 9783668744066
• Langue: anglais
• mots-clé: #crowdsourcing, #start-up, #business