This term paper shall give an overview of different options to enter an emerging market and indicate a company about identifying the most promising market entry strategy. Which factors determine the market entry strategy for an emerging market?
To answer these questions company and market specific factors in terms of emerging markets will be considered. E.g. company size, market potential or social and cultural differences might eliminate strategies already before. But are the chances opening up by entering an emerging market predominant and worth the risk?
Following the introduction, the second chapter provides definitions of emerging markets and developing countries. Furthermore it illustrates the characteristics of emerging markets on the basis of the BRIC countries. In Chapter three factors affecting the decision for a market entry strategy are displayed. Moreover this chapter includes chances and risks of entering emerging markets. Chapter four explains different market entry strategies which are then critically analysed with regard to the previous findings in chapter five. On this basis chapter six provides the conclusion including answers to the afore-mentioned questions.
Table of content
List of abbreviations
List of figures
1 Introduction
1.1 Objective of the term paper
1.2 Course of investigation
2 Definition and characterisation of emerging markets
3 Factors affecting the market entry strategy
3.1 Internal factors
3.2 External factors
3.3 Chances and risks of entering emerging markets
4 Market entry strategies
4.1 Export
4.2 Contractual
4.3 Investment
5 Critical analysis of market entry strategies for emerging markets
6 Conclusion
Bibliography
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¡Carge sus propios textos! Gane dinero y un iPhone X.