HR Marketing. From Job Advertising to Employer Branding

Trabajo , 2016 , 18 Páginas , Calificación: 2,3

Gestión de recursos humanos - Marca Empleadora

This paper discusses the development of HR Marketing and how Organisations have recruited, engaged and retained their employees.

The analyses of various HR Marketing Tools will give the reader an understanding of the different marketing methods companies can use to recruit employees according to the size, strategy or external factors a company could possibly deal with. Furthermore, the Assignment will highlight the impact of the Global Financial Crisis on organizational structures and Human Resource Management in particular.

Additionally, the reader will be able to examine the evolution of Employer Branding, new method companies use to manage and retain talent. With the use of Southwest Airlines as a successful example of implementing Employer Branding in an internal and external concept, the reader will get a clear image of the impact that employer branding can have to successfully recruit, engage and to retain talent.

Table of Contents

i. Executive Summary

iii.Table of Contents

iii. List of Abbreviations

iv. List of Figures

1.Introduction

2. Problem Definition

3.Objectives

4. Methodology

5. Main Part
5.1 Job Advertising and Image Advertising
5.2 Direct Advertising and Word-to-Mouth
5.3 Print Media Advertising
5.4 Digital Advertising
5.5 HR Consultants and Agencies
5.6 Job Fairs and Events

6. The importance and key role of employer branding
6.1 The role of employer branding within an international practical perspective

7. Conclusion

8. ITM

Bibliography

• Universidad: University of applied sciences, Munich
• Calificación: 2,3
• Año de publicación: 2016
• Páginas: 18
• No. de catálogo: V429693
• ISBN (Ebook): 9783668734968
• ISBN (Libro): 9783668734975
• Idioma: Inglés
• Etiqueta: Human Resources, HR, Marketing, Employer Branding, MBA