This essay aims at analyzing the argument that as a result of every business having the opportunity to become global because of the internet, environmental scanning of potential markets, and developing internationalization strategies, are no longer necessary for businesses glaring at internationalism. The posit ideates that simply advertising their goods and services on the internet is enough for businesses. The position of this essay is in opposition with the stated posit.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Globalisation, Internationalisation, and the Internet
- The Internet and Internationalisation
- Necessity of Environmental Scanning of Potential Markets
- Why Environmental Scanning and Internalisation Strategy Might be Unnecessary in the Context of the Internet
- Conclusion
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This essay examines the argument that environmental scanning and internationalization strategies are no longer necessary for businesses pursuing international expansion due to the widespread availability of the internet. It explores whether simply advertising goods and services online is sufficient for businesses to achieve international success.
- The impact of the internet on globalization and internationalization
- The role of environmental scanning in international business strategy
- The potential for internet-based marketing to replace traditional internationalization methods
- The limitations of relying solely on internet marketing for international success
- The continued relevance of environmental scanning in a digital age
Zusammenfassung der Kapitel (Chapter Summaries)
- Introduction: This section introduces the essay's objective, which is to analyze the argument that environmental scanning and internationalization strategies are rendered unnecessary by the internet. It establishes the essay's position against this argument and outlines the structure of the essay.
- Globalisation, Internationalisation, and the Internet: This section defines globalization and internationalization, highlighting their distinct characteristics and the role of the internet in their evolution. It emphasizes the transformative influence of the internet on global markets.
- The Internet and Internationalisation: This section explores the internet's contribution to the global reach of businesses and its impact on international trade. It uses data to illustrate the internet's economic significance and its potential for further growth.
- Necessity of Environmental Scanning of Potential Markets: This section delves into the importance of environmental scanning in business strategy, particularly in the context of international expansion. It highlights the need for market research to identify regions with high demand and to tailor marketing efforts accordingly.
Schlüsselwörter (Keywords)
This essay centers on the intersection of the internet, globalization, internationalization, and environmental scanning in the context of business strategy. It examines the implications of the internet's transformative impact on global markets and its influence on the traditional methods of international business development.
Frequently Asked Questions
Does the internet make market research unnecessary?
No, the essay argues that environmental scanning remains crucial even in the digital age to understand local demand and competition.
What is environmental scanning in international business?
It is the process of gathering and analyzing information about potential foreign markets to identify opportunities and threats.
Can businesses become global just by advertising online?
While the internet provides reach, successful internationalization requires a strategic approach beyond mere online advertising.
What are the limitations of relying solely on the internet for expansion?
Limitations include overlooking local cultural differences, legal requirements, and specific market dynamics that data alone might not reveal.
How has the internet impacted globalization?
The internet has accelerated globalization by lowering communication costs and allowing small businesses to reach international customers more easily.
Why is a specific internationalization strategy still relevant?
A strategy ensures that resources are allocated efficiently and that the business can adapt to the unique challenges of different international regions.
- Citar trabajo
- Abel Gaiya (Autor), 2013, Does the Internet Make Environmental Scanning Unnecessary?, Múnich, GRIN Verlag, https://www.grin.com/document/429685
