Due to Amazon’s broad market and product diversification they are nowadays exposed to a highly complex and competitive environment. The Porter 5 forces analysis helps us to construe the whole environment and to identify the individual, influential strengths of the company. By doing so, the emphasis is put on the five forces “Competitive Rivalry”, “Threat of New Entrants”, “Bargaining Power of Suppliers”, “Bargaining Power of Buyer” and “Threat of Substitutes”.
Table of Contents
1. “ Avanced Strategic Management” 3
1.1. Industry analysis of Amazon – Porter’s Five Forces
1.2. Roadmap of Amazon’s strategic intent – Pros and Cons of their strategic choices
1.3. The logic behind Amazon’s full retail stores – a strategic rational between location and technology
2. “Business Development”
2.1. Amazon’s strategy during the period 2007 to early 2010
2.2. Amazon’s strategic capabilities
2.3. Amazon’s diversification strategy
2.4. Development and justification of a possible Amazon’s future strategy
3. “International Business Game”
3.1. Explanation of “Network Effects” and its impact on Amazon and the “International Business Game”
3.2. Explanation of “Transfer Prices” and an Outline of its application at Amazon and the “International Business Game”
3.3. Excess liquidity and its influence on long-term debt’s interest rates in the “International Business Game”
4. Bibliography
- Citar trabajo
- Tobias Hinterwimmer (Autor), 2018, International Marketing. Analysis & Decision-Making, Múnich, GRIN Verlag, https://www.grin.com/document/427101
-
-
-
-
¡Carge sus propios textos! Gane dinero y un iPhone X. -
-
¡Carge sus propios textos! Gane dinero y un iPhone X. -
-
¡Carge sus propios textos! Gane dinero y un iPhone X. -
-
¡Carge sus propios textos! Gane dinero y un iPhone X. -
-
¡Carge sus propios textos! Gane dinero y un iPhone X. -
-
¡Carge sus propios textos! Gane dinero y un iPhone X. -
-
¡Carge sus propios textos! Gane dinero y un iPhone X. -
-
¡Carge sus propios textos! Gane dinero y un iPhone X.