Management Case Study Amazon. Analysis and Decision Making

Case Study , 2018 , 23 Pages , Grade: 1,7

Business economics - General

As the number of publications referring to Amazon increased formidable during the last years, it is a highly discussed retail brand, which is becoming more and more important. In July 2016, the UK trade marketing association DMA1 published a study showing Amazon as favorite retail brand amongst competitors like John Lewis, Marks & Spencer, eBay and ASOS. Every fourth of the 1000 participants voted for Amazon, even though they were not given a shortlist with answers, but an empty text-box to fill in their favorable retail brand.

This paper deals with aspects referring to the research fields Advanced Strategic Man- agement, Business Development and International Business Game. At the end of each part a summary with the most fundamental information helps to build a broad overview.

Contents

List offigures

1. Introduction

2. Part I: Advanced Strategic Management
2.1 Industry analysis ofAmazon.com
2.2 Amazon.com’s strategy
2.2.1 Roadmap of company’s strategic intent
2.2.2 Pros and Cons of strategic choices
2.2.3 Rational with concluding remarks
2.3 Full retail stores compared to pure online stores

3. Part II: Business Development
3.1 Amazon.com’s strategy during 2007 to early 2010
3.2 Amazon.com’s strategic capabilities
3.3 Evaluation ofAmazon.com’s diversification strategy
3.4 Future strategy ofAmazon.com

4. Part III: International Business Game
4.1 Network effects
4.2 Transfer prices
4.3 Individual interest rate for long-term debt

5. Bibliography

• College: International School of Management, Campus Munich
• Grade: 1,7
• Author: Ricardo Escoda (Author)
• Publication Year: 2018
• Pages: 23
• Catalog Number: V425769
• ISBN (eBook): 9783668705104
• ISBN (Book): 9783668705111
• Language: English
• Tags: management, case, study, amazon, analysis, decision, making