GE one of the most successful companies all over the world and it is managers factory. GE working in many fields, the main reason of its success the management way and the high innovative technology used in its products also, it is offering a high level of customer service for its high quality products as they are customer driven company GE give more interest to the customer’s needs and working on solving their problems. GE not only working in the US but it is working in many countries around the world; it entered the global markets to find solutions to the local market’s problems by its initiative products. Core competencies for GE are Technology & innovation, brilliant customer service, Product quality, Global presence. GE has many strategic plans for the future like superior technology and leading in the developing markets. GE was leaded many great CEO’s but most people affected its performance were Jack Welch and Jeff Immelt they have two different strategies and different leadership style, but both of them added too much to the company. General Electric Company founded in 1892 as a result of the merge between Thomas Edison’s business interests and Charles Coffin’s Thomson- Houston Electric Company; there are more than 300,000 employees in more than 100 countries working with GE. GE’s vision “We bring good things to life” and its mission is to build, move, power and cure the world by its technology and advanced solutions to seek solutions to their customers and society.
Table of Contents
Executive summary
Introduction
GE core competencies and capabilities:
Strategic options for GE over the next five years from the date of the case:
Evaluating Leading in the global market using Kaplan’s balanced score card
Comparison between a Jeff Immelt’s management and his predecessor Jack Welch’s:
References:
Competitive strategy and innovation-GE
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