In accordance with today’s fierce competition between firms in being innovative, firms face new challenges in transforming knowledge into innovations to gain competitive advantage. In light of the trend towards open innovation, executives and entrepreneurs must reconsider their firms’ inbound innovation strategies to not to lose competitiveness. Additionally, they must align their business models accordingly to enable and to support open innovation activities.
However, while the trend towards open innovation is evident, theoretical approaches on how different business models demand different open innovation strategies still provoke a lot of controversy in current business and academic literature. Based on latest research this thesis will introduce a novel type of contingency framework that matches inbound open innovation strategies with equivalent open business model designs. A theoretical analysis and an empirical application of a case study of Novo Nordisk will provide an answer to how inbound open innovation strategies and business models can be aligned accordingly with the help of a contingency framework.
Inhaltsverzeichnis (Table of Contents)
- INTRODUCTION
- OBJECTIVES
- METHODOLOGY
- DEFINITIONS AND THEORETICAL BACKGROUND
- INNOVATION
- THE BASIC CONCEPT OF INNOVATION
- TYPES OF INNOVATIONS AND THEIR ECONOMIC RELEVANCE
- THE OPEN INNOVATION PARADIGM
- ILLUSTRATION OF CORE OPEN INNOVATION ACTIVITIES
- THE BUSINESS MODEL
- LATEST BUSINESS MODEL CONCEPTS
- AN ORGANIZATIONAL BUSINESS MODEL CONCEPT
- THE CONTINGENCY FRAMEWORK
- MARKET-BASED INNOVATION STRATEGY
- CROWD-BASED INNOVATION STRATEGY
- COLLABORATIVE INNOVATION STRATEGY
- NETWORK-BASED INNOVATION STRATEGY
- INNOVATION
- THEORETICAL EXAMINATION AND ANALYSIS OF THE FRAMEWORK
- THE ADOPTION OF OPEN INNOVATION - RECENT INSIGHTS
- ANALYSIS OF THE CONTINGENCY FRAMEWORK
- EXAMINATION OF OPEN INNOVATION STRATEGIES
- EXAMINATION OF SUCCESSFUL OPEN BUSINESS MODELS
- EMPIRICAL APPLICATION OF THE CONTINGENCY FRAMEWORK
- THE INTERVIEW GUIDE
- CASE STUDY OF NOVO NORDISK
- DISCUSSION
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This bachelor thesis examines the alignment of inbound open innovation strategies with equivalent open business model designs. The study introduces a novel contingency framework that matches different open innovation strategies with corresponding open business model structures. Using a theoretical analysis and an empirical case study of Novo Nordisk, the thesis explores how inbound open innovation strategies and business models can be harmonized.- Exploring the interplay between inbound open innovation strategies and business models
- Developing a contingency framework to match open innovation strategies with open business model designs
- Analyzing the theoretical underpinnings of the contingency framework
- Empirically applying the framework to the case of Novo Nordisk
- Investigating how firms can effectively align their inbound open innovation strategies with their business models
Zusammenfassung der Kapitel (Chapter Summaries)
- The introduction chapter outlines the objectives of the thesis, providing a context for the research. It highlights the growing importance of open innovation and the need for firms to align their innovation strategies with their business models.
- Chapter 3 delves into the theoretical background, defining key concepts such as innovation, open innovation, and business models. It introduces the contingency framework, which is the core analytical tool used in the thesis. It explores different types of inbound open innovation strategies and their corresponding open business model designs.
- Chapter 4 examines the theoretical implications of the contingency framework. It analyzes recent research on open innovation adoption and explores successful examples of open business models. It provides a deeper understanding of how the framework can be applied in practice.
- Chapter 5 presents an empirical application of the contingency framework through a case study of Novo Nordisk. It includes an interview guide and a detailed analysis of Novo Nordisk's inbound open innovation strategies and business model.
Schlüsselwörter (Keywords)
The main focus topics of this thesis are open innovation, business models, inbound innovation strategies, and contingency frameworks. The study explores how firms can effectively integrate open innovation strategies into their business models to gain a competitive advantage. The research draws on recent insights into the adoption of open innovation and examines successful examples of open business models.- Citation du texte
- Felix Thyen (Auteur), 2017, Managing Inbound Open Innovation Strategies in Context of the Business Model, Munich, GRIN Verlag, https://www.grin.com/document/419888
