The aim of this paper is to examine what effects television advertising may have on the consumption choices of children. Advertising can be defined as a means of communication with the users of a product or service. A television advertisement (also called television commercial, commercial, ad or advert) is a message paid for by those who send them and are intended to inform or influence people who receive them. Many television advertisements feature songs or melodies popularly referred to as “jingles,” or slogans which are designed to be striking, memorable and remain in the minds of viewers long after the advertisement. Humour and animation are also often used or included in advertisements. [...]
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Marketing and Media in children’s media
- Television and Internet Marketing Techniques: Definitions and Use patterns.
- How do children process advertisement?
- The effect of advertisement on children
- The “nag factor”
- The role of marketing and advertising in childhood obesity
- The impact of tobacco advertising on children
- The role of alcohol advertisements on children
- The effects of drug advertisements on children
- The impact of food advertisements on children
- The impact of sexual content in media on children
- The role of school and language in educating children about advertisement
- Media Literacy Training Programs
- Consumer education programs
- Practical exercises and games
- Media literacy programs for students learning German as a second language
Frequently Asked Questions
How does television advertising influence children's food choices?
Advertisements often promote high-calorie, low-nutrient foods using animation and catchy jingles, which can contribute to unhealthy eating habits and childhood obesity.
What is the "nag factor"?
The "nag factor" (or pester power) refers to children's tendency to relentlessly request products they have seen in advertisements, influencing their parents' purchasing decisions.
How do children process advertisements differently than adults?
Younger children often have difficulty distinguishing between commercial content and regular programming, making them more susceptible to persuasive marketing messages.
What is Media Literacy Training?
Media Literacy programs aim to educate children about the techniques used in advertising, helping them to critically analyze and understand the intent behind marketing messages.
What role do jingles and slogans play in ads for children?
They are designed to be striking and memorable, ensuring that the brand or product remains in the child's mind long after the advertisement has ended.
Can advertising impact children's consumption of alcohol and tobacco?
Yes, studies indicate that exposure to alcohol and tobacco advertising can normalize these behaviors and increase the likelihood that children will experiment with these substances later.
- Citation du texte
- Anonym (Auteur), 2016, Effect of Television Advertisement on Children's Consumption Choices, Munich, GRIN Verlag, https://www.grin.com/document/418951
