This paper will deal with different communication styles which may vary between cultures. As communication is a very broad topic, the focus will be on the theoretical framework of Edward Hall differentiating between high-context and lowcontext communication. The objective is to compare German and Chinese culture and their way of communicating for the purpose of identifying similarities and differences, but also to clarify the impact of cultural differences and afterwards be able to superiorly deal with cultural differences in communication. This gives rise to the following research questions: How does communication between German and Chinese culture differ and what problems could arise as a consequence? What should be considered to successfully communicate with people of other cultures?
Table of Contents
List of Figures
List of Abbreviations
1 Introduction
1.1 Problem and Target of the Paper
1.2 Structure
2 Theoretical Foundations
2.1 Concept of Culture
2.1.1 Definition of Culture
2.1.2 Cultural Dimensions by Geert Hofstede
2.2 Communication
2.2.1 Definition of Communication
2.2.2 High-Context and Low-Context Communication by Edward Hall
3 Comparison between Germany and China
3.1 Cultural Dimensions
3.2 Communication
4 Challenges for Intercultural Collaboration - Applied
Example
4.1 Case: Giving Feedback to Your Employees
4.2 Analyses of the Case
4.3 Recommendations for Intercultural Communication
5 Conclusion
References
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