The social norms theory from the perspective of non-violent communication

Hausarbeit , 2017 , 20 Seiten , Note: 1,3

BWL - Unternehmensethik, Wirtschaftsethik

The social norms approach has been used as a foundation for various studies mainly around the prevention of youth risk behaviour and encouragement of pro-social behaviour. The approach is seen as a useful tool to explain human behaviour and actively initiate behavioural changes.
This paper sheds light on the social norms approach from a different perspective, namely from the perspective of Non-Violent Communication (NVC). First, the social norms theory (SNT) is presented, referring to the larger framework of the theory and then to the study “The Constructive, Deconstructive and Reconstructive Power of Social Norms” of Wesley Schultz and his colleagues. In chapter 3, the basic assumptions and principles of NVC after Marshall Rosenberg are contoured. In chapter 4, the assumptions of SNT also drawing on the study of Schultz and his colleagues are examined from the perspective of NCV. The conclusion summarizes the findings and points towards implications for ethical culture.

Summary

ABBREVIATIONS

1. INTRODUCTION

2. SOCIAL NORMS THEORY
2.1 Basic assumptions of social norms theory
2.2 How change happens according to social norms theory
2.3 Behavioural energy efficiency and the study of Schultz et al.

3. ROSENBERG'S NON-VIOLENT COMMUNICATION
3.1 Basic assumptions of Non-Violent Communication
3.2 How change happens through Non-Violent Communication

4. EXAMINING THE ASSUMPTIONS OF SOCIAL NORMS THEORY WITH NON-VIOLENT COMMUNICATION

5. TOWARDS ETHICAL (CORPORATE) CULTURES: PROFIT IS NOT A NEED

6. BIBLIOGRAPHY

APPENDIX

• Hochschule: Universität zu Köln
• Veranstaltung: Adv. Seminar in Corporate Development and Business Ethics
• Note: 1,3
• Autor: Eva Lena Richter (Autor:in)
• Erscheinungsjahr: 2017
• Seiten: 20
• Katalognummer: V387938
• ISBN (eBook): 9783668618367
• ISBN (Buch): 9783668618374
• Sprache: Englisch
• Schlagworte: Social Norms Theory, Nonviolent communication, Behavioural Insights, Nudging, Compassionate Communication, Communication