Meaning of corporate culture in business

Term Paper , 2012 , 17 Pages , Grade: 1,3

Communications - Intercultural Communication

This work aims to provide a first insight into the topic of corporate culture and investigate their importance to business success. After the introduction to the subject, culture in general will be defined. Then will be a move to focus on the entrepreneurial dimension to the fore. Then, a recent study by the German Federal Ministry of Labour and Social Affairs, will illustrate the meaning of corporate culture for the entrepreneurial success. This scientific study is based on a comprehensive statistical data base and can explicitly explain – along the fundamental Aspects a manager must observe – if and why corporate culture influenced the organizational success.

Lectori salutem. ;o)

Inhalt

List of Figures

List of Tables

List of Abbreviations

1. Introduction
1.1. Introduction to the subject
1.1. Objectives and structure

2. Basics and general information
2.1. What is culture in general

3. All about corporate culture
3.1. Through corporate culture to economic success
3.2. Influences and requirements of corporate culture

5. Conclusion

Appendices

References

Further reading

• Grade: 1,3
• Author: M. A. Denis Suárez Gonzalez (Author)
• Publication Year: 2012
• Pages: 17
• Catalog Number: V372133
• ISBN (eBook): 9783668505629
• ISBN (Book): 9783668505636
• Language: English
• Tags: meaning