This essay analyses internationalisation strategies by using the example of the German automotive manufacturer Volkswagen (VW). First, there will be a theoretical approach to internationalisation by defining the term and explaining the different opportunities and risks of internationalisation.
Following this, essential internationalisation strategies for entering foreign countries and markets will be considered. The main part of the essay will deal with the Volkswagen Aktiengesellschaft (AG) and its internationalisation strategy. Following that, there will be a short description of the historical development of the VW AG before the three main phases of Volkswagen’s internationalisation process and the internationalisation strategy for the Chinese market will be worked out. Finally, the conclusions will summarise the results of this essay.
Table of Contents
List of Abbreviations
1. Introduction
2. Theoretical Approach of Internationalisation Strategies
2.1 Definition
2.2 Essential Internationalisation Strategies
2.3 Motives and risks of Internationalisation
3. Volkswagen AG and its Internationalisation Strategy
3.1 Short company profile and historical development
3.2 Phases of Volkswagen’s Internationalisation Strategy
3.3 The Internationalisation Strategy of VW illustrated through the example of the People’s Republic of China
4. Conclusions
Appendix
Figures
References
- Citar trabajo
- M. Sc. Jannis Happeck (Autor), 2016, An Analysis of Internationalisation Strategies Using the Example of Volkswagen (VW AG), Múnich, GRIN Verlag, https://www.grin.com/document/366656
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